How to Handle a Smear Campaign: Everything You Need to Know


When you’ve been involved with a narcissist who feels exposed, you’re likely to become the target of a vicious smear campaign. Smear campaigns are full of lies or distortions about a target by someone with Narcissistic Personality Disorder or narcissistic traits. The goal is to isolate the target, control the story, and gain narcissistic supply by rallying minions or “flying monkeys” to turn on the victim. These campaigns commonly happen at the end of relationships with narcissists, but can also occur with narcissistic friends, family, or at work. Narcissists try to destroy someone’s reputation through defamation and narrative control. This article will reveal everything you need to know about how to handle a smear campaign.

Nervous system activation: the social threat of smear campaigns

Smear campaigns trigger the nervous system’s social threat signals. Fear of what’s said, believed, and reputation harm activates the fight-or-flight response. Ostracism in tribal times for humans meant literal danger, so humans are wired to fear social threat. Smear campaigns are an assault that creates psychic intrusion, as the narcissist and others focus on the target, believing and spreading lies. The goal is to keep the target in a low state, feeling isolated and powerless, even by family and friends. Anyone, even acquaintances, may be drawn in. It feels like an energetic storm, especially invasive for empaths and highly sensitive people.

The nervous system stays on high alert, and the fight or flight state releases stress hormones like cortisol and adrenalin. You might be vigilant and uncertain about the outcome of the smear campaign. People talking and gossiping about you can direct negative and invasive energy into your field. That’s why detachment, self-care, and emotionally grounding rituals are essential amidst these spiritual warfare attacks.

Smear campaigns are parasitic energy.

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Smear campaigns are a form of parasitic energy. Narcissists are parasitic, harvesting fear, confusion, and frustration from their targets. They feel powerful and in control when they’re fabricating stories and controlling social perception. However, it’s not true power at its core; it’s false power, harvesting from others to avoid facing inner emptiness and feelings of unworthiness. So they project it outwardly onto the world, trying to tear down others to power their false self. Transmuting parasitic energy is no easy feat, but there are ways to manage and combat a smear campaign.

How to handle a smear campaign: is it okay to speak the truth during a smear campaign?

Yes, if the smear campaign calls for it. If there are false accusations and fabrications, it is okay to clarify with people that the claims are not true. However, clarifying the truth is not the same as trying to plead with people, which can make it worse. It’s about clarifying in the right tone to the right people. For some smear campaigns, such as energetic smears, it’s better to use the “grey rock method,” where there’s minimal response and flat emotional engagement. Some smear campaigns are easier to let go of, while others involving defamation can benefit from clarifying the truth.

Smear campaigns are a form of narcissistic triangulation.

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Smear campaigns are not just an attempt to destroy someone’s reputation; they are a form of narcissistic triangulation. In my blog, “Narcissistic Triangulation: What It Is & Why They Do It,” I’ve listed smear campaigns as triangulation. Triangulation involves three people: the manipulative narcissist, the target, and a third party drawn into the dynamic. In smear campaigns, narcissists recruit another person to smear the target, forming a triangle. Triangulation is one of the hallmarks of narcissism. All narcissists triangulate their targets to varying degrees. They use others as props or manipulate them directly, like in smear campaigns, to control and isolate the target.

Smear campaigns: finding out who people truly are

Narcissistic smear campaigns, like a tsunami, will reveal who people truly are. That’s because narcissists will conjure complete lies to gain control, so it becomes a test of loyalty. The number of people with friends and family who sided with vicious smears by a narcissist is shocking. I call it the secret, but not the manifestation secret that went viral years ago. I mean the secret that most people in the world are not who you think they are. True loyalty is extremely rare, and most people are not true friends. There are some good people in the world, and they’re the ones who stand by you and don’t buy into vicious smears.

Smears are nasty and vicious in nature, spreading outrageous claims without evidence. So naturally, they attract people who are either toxic, narcissistic, or narcissists themselves. Healthy individuals recognise the toxicity and don’t need to engage in tearing someone else down because they have healthy boundaries and a stable sense of self. People who spread smears are most likely narcissistic or narcissists themselves. Smear campaigns can have a devastating effect on relationships, but they will reveal the truth about people.

Processing the betrayal

Revelation is painful, but it is clarifying. Processing the betrayal is about recognising who people truly are. Maybe these people are relatives or childhood friends, or friends in adulthood you thought you had a deep relationship with, but it’s all false. Seeing who people are allows you to break free from the illusory perception of who you thought they were.

You cannot lose anyone real to a smear campaign.

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You can only lose fake people, users, and abusers to smear campaigns. If outrageous claims by a narcissist can destroy your friendship or familial history with someone, those people were never real to begin with. There’s a quote, “Sometimes your enemies are the people closest to you.” Your true friends and family know who you are. They seek clarification, remember who you are, and support you. Smear campaigns are abusive, attempting to destabilise a target through lies and attacks. Anyone who joins in on that is not your friend or family.

The nuance of smear campaigns: can good people believe the lies?

People who don’t know you well, such as acquaintances, can sometimes be drawn into smear campaigns because of manipulation, confusion, and naivety. However, good people who have been manipulated will have minimal engagement and distance themselves from the smears when the truth is revealed, not wanting to associate with the character assassination of an innocent person.

But when friends and family turn on someone they know deeply because of smears, there’s no excuse for that. These people are revealing who they are. Smear campaigns will reveal who lacks integrity and loyalty.

Karma never forgets an address.

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4D interference: entity attachments running through narcissists

Narcissists are highly susceptible to entity attachments, and most, if not all, narcissists have dark forces running through them. They are low vibrational beings who are not truly “there”, allowing empty space for something else to take over. They still have intent, but it means there are dark currents running through them like demonic entities and spirits, or other entities, that feed through them.

How to handle a smear campaign is to see the bigger picture and recognise the dark forces for what they are. These dark forces in the fourth dimension feed off humans like batteries, harvesting “loosh”, the generation of low vibrational energy. They can work through narcissists, like an amplifier of the narcissism.

The different types of smear campaigns

Many smear campaigns by narcissists are local smear campaigns. That means they spread fabrications or distortions of truth in person to the target’s friends, family, or mutual acquaintances. These can vary in size, from contacting one or a few people to reaching a wider group. There are also digital smear campaigns, where the narcissist smears the target via text, social media, public forums, or email. Then there are workplace smear campaigns, where colleagues spread lies and gossip about an employee to damage credibility and professional standing.

In energetic smear campaigns, minimal is said about the target, but the narcissist communicates to others psychically and through body language. Smear campaigns can be small, medium, or large, reaching a small to medium group or sometimes reaching hundreds of people. Smear campaigns can be local, digital, energetic, or professional. They can be momentary, last for weeks or months, and in some cases, decades.

How to handle a smear campaign: the art of detachment

The art of detachment is the key to overcoming the assaults by narcissists, and the same is true for how to handle a smear campaign. Understand that it’s not about you, it’s about what’s going on inside of them. Narcissistic Personality Disorder has predictable and specific behaviours, and smearing is one. Aside from clarifying the truth if necessary, the art of detachment is about not giving the smear campaign emotional energy. This starves the campaign of narcissistic supply and creates a contrast effect to the erratic behaviour of the narcissist.

Narcissists do not feel power within; they source it externally from others’ emotional energy and reactions. Know who you are, because smear campaigns will try to tell you everything you’re not.

Smear campaigns are meant to define the target,
But they’re actually revealing who the smearer is.

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Legal options: justice for defamation

When smear campaigns involve severe reputation damage, there are legal options. It is possible to take a narcissist to court for defamation, but only in extreme cases. The process is costly and emotionally draining, but in some cases, it is necessary. Millions of people are victims of smear campaigns, and not all cases can make it to court to seek justice. But if a smear campaign has caused extensive reputation damage, and letting it go is not a feasible option, seek legal advice from defamation lawyers. It is illegal to fabricate claims about an individual to destroy their reputation.

How to handle a smear campaign: taking care of yourself amidst the abuse

It is crucial to take care of and ground yourself amidst the abuse of a smear campaign. Smear campaigns create fear and drain energy, and even the most equipped can feel the effects of low mood, depletion, and isolation. It is normal to be affected. One must energetically shield themselves as much as possible, following the advice already mentioned. Playing chants online can help fight off evil energy amidst such attacks. Restore your energy by doing activities that uplift you and surround yourself with positive people who do support you.

The truth always come out.

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Like a bouncy ball in a pool that’s held down underwater, sometimes the truth is held down for years or even decades, but eventually it wants to release and pop to the surface. It seems that truth, through universal or karmic forces, finds its way no matter how long it takes. Because truth is a natural state, and distortion is an inversion of that. As you heal from a smear campaign, trust that truth wants to find its way.

Weathering the storm of smear campaigns

This article has revealed everything you need to know about smear campaigns. Smear campaigns activate the ancient fight-or-flight system due to social threat signals. It’s a form of parasitic energy aiming to discredit, drain, and isolate the target. Narcissists are prone to entity attachments because they are not truly conscious and present. Speak the truth if it feels necessary, particularly for defamatory claims, but grey rock for energetic smears. Practice the art of detachment by understanding narcissism and not feeding it emotional energy. Seek legal advice from defamation lawyers in extreme cases of reputation damage. Don’t forget to take care of yourself; uplift yourself with enjoyable grounding activities, and surround yourself with positivity.

To begin your healing journey, download my free eBook, “Healing Through Conscious Awareness,” for a guide to narcissistic abuse recovery. This guide outlines the steps to becoming conscious to free yourself and heal from narcissism. If you need further support to manage a smear campaign or recover from narcissistic abuse, my inbox is open for counselling enquiries.

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